AI and communications: Everything is changing due to the AI revolution, including communications. Here are some ways that communicators might use AI to both secure and strengthen their role and achieve the strategic goals of their business. You have heard numerous times about artificial intelligence, or AI, in communications as a professional in the field.

Being the business’s eyes and ears, you have seen that your people have been thinking about AI, and they have similar concerns. So, should you be worried or relieved by AI? The truthful response is a combination of both.

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Everything About AI

AI did not just appear, despite the appearances of it. Artificial intelligence is present each time you pick up your phone or open your laptop, operating in the background.

It is integrated into face ID on your device, Google search, digital assistants such as Apple’s Siri and Amazon’s Alexa, online banking, traffic updates and route mapping for your car, and even Netflix and Amazon’s personalized TV and movie suggestions for when you are relaxing.

Though artificial intelligence is pervasive in today’s digital world, ChatGPT, a natural language processing tool, represented a turning point in popular culture in November 2022 when it was released. In just two months after its debut, ChatGPT had 100 million monthly active users.

According to a UBS analysis, it achieved this feat and became the fastest-growing consumer application in history. Data from Sensor Tower indicates that TikTok reached 100 million users about nine months after becoming global. It was two and a half years for Instagram.

Without a question, generative AI is here to stay and are going to receive potent in the future. Thus, as communicators, how can we use it to our advantage and to the benefit of our companies and their staff?

8 Ways AI Can Help Communications Professionals

AI has the potential to alter the communications industry. Addressing some of the top issues in communications, such as poor employee engagement and information overload, AI can be beneficial in a number of ways.

Workflow Automation

Automating routine chores such as managing content calendars, setting up meetings, and monitoring staff engagement metrics is possible with artificial intelligence. Communications specialists can now devote additional time to strategic projects and creative work. You have time to devote to your people as a consequence.

Employee Feedback and Surveys

With automated surveys and sentiment analysis, artificial intelligence can expedite the process of gathering and interpreting employee input. Through the use of AI algorithms, communications specialists can address any concerns and obtain insights by identifying common themes and trends in feedback.

Google Translation

Anyone who has spent years using translation software such as Google Translate or DeepL understands how much advanced they have grown. These AI translation solutions can help businesses with a global staff communicate across language hurdles.

These tools have a feature to translate presentations, documents, and messages. Employees may access and comprehend information irrespective of their level of linguistic competence.

Content Curation and Creation

Perhaps the advantage of AI for IC professionals in their daily life is content production. When it comes to producing content, AI algorithms can help with tasks such as authoring email templates, social media updates, and internal blog entries. It is optimal at creating headlines or just starting conversations.

The problem of the blank page has been solved. According on an employee’s preferences and role, AI can assist in selecting pertinent content from a range of sources and suggest articles, videos, or other resources.

NLP

AI can help with the analysis and comprehension of employee comments and feedback. Algorithms for natural language processing are capable of assessing the tone and mood of messages. Communications specialists can assess general employee sentiment and pinpoint possible areas of concern with the help of these insights.

Virtual Assistants and Chatbots

Chatbots and virtual assistants driven by AI can offer employees immediate assistance. Throughout the employment journey, they can offer information, walk them through procedures, and respond to FAQs. Employees can obtain information quickly and easily, and communications teams are not overworked.

Tailored Communications

AI systems are able to divide up a workforce according to a number of factors, including interests, location, and job function. Communications specialists may send tailored, focused messages due to segmentation.

The appropriate people can receive pertinent content, AI can automate the process of composing and distributing specific messages, newsletters, or notifications.

Data Analysis

AI is able to find patterns and insights in vast amounts of data by analyzing it, including employee reviews, polls, and social media interactions. Communications specialists are able to understand employee mood, preferences, and concerns with the use of this information, which will allow them to adjust their messaging.

Five Strategies for Communicators to Use AI

Communicators should adopt AI at this time. Generative AI technologies are going to be adopted, and this will transform IC in a similar way to how the Covid-19 years and its aftermath did. Communications professionals will continue to evolve from their conventional roles as broadcasters and content providers to trusted strategic leaders.

With data-driven, people-first insights, artificial intelligence may help communicators position themselves and have a positive commercial impact on their enterprises. Here are five ways for internal communications professionals to embrace AI.

• Pay close attention to strategy and create tales and content that resonate with the consumers you are trying to target.
• Distinguishing authentic content from Deepfake content is getting harder, in particular on social media. It is fundamental to oversee content development, maintain narrative control, and verify the accuracy of AI-generated content.
• In the early days of social media, businesses needed to develop and disseminate social media policies. Teams in charge of communications should ask for a place at that table this time.
• AI can save you time if applied right. It can help you overcome writer’s block and spark your creativity again quickly. It can provide you ideas for new study topics or alternative headlines and conclusions, depending on what triggers you to use.
• Develop your expertise with AI and turn into an advocate who can inform your executives and staff about its advantages and potential.

Conclusion: AI and Communications

Communicators have a once-in-a-lifetime chance to lead a groundbreaking advancement in their field. Communications professionals can steer the direction of AI to improve work for everyone by serving as ambassadors of AI for their companies. Because the ultimate goal of artificial intelligence is to assist humans.

Finding out as much as you can about this new technology is the initial step. Seek out resources that showcase proficient reasoning and gain knowledge from those that are adopting this novel technology. The best suggestion is to embrace generative AI without fear.

As an employee of a corporation, you will increase your job security by using AI to assist you with arriving at informed business decisions.

FAQs: AI and Communications

What is the role of AI in modern communication?

The role of AI in modern communication is transformative. Artificial intelligence technologies enable businesses to enhance their communication strategies by using AI tools that automate responses and analyze data.

For instance, AI-powered chatbots can provide instant responses to customer inquiries, improving internal communications and customer engagement. In 2024, we can expect advanced AI applications that will personalize interactions.

How does AI enhance effective communication?

AI enhances effective communication by providing tools that analyze and improve messaging. Through sentiment analysis, AI can analyze the emotional tone of messages, allowing communication teams to tailor their approach based on audience reactions.

AI technologies help in automating routine communication tasks, freeing up communication professionals to focus on strategic initiatives. The benefit of AI in this context is the ability to deliver personalized content that resonates with the audience.

What are some use cases of AI in communication?

There are numerous use cases of AI in communication. One prominent example is the use of AI-driven chatbots for customer support, which can handle inquiries 24/7. Another is the deployment of AI algorithms to optimize social media posts, determining the suitable times to post and what content will drive engagement.

AI can also assist in analyzing employee feedback in internal communications, leading to improved workplace culture and productivity.

What concerns exist regarding AI in communication?

While AI continues to bring benefits, there are significant concerns about AI’s impact on communication. Issues such as data privacy, the ethical use of AI technologies, and the potential for misinformation are at the forefront.