AI and Digitalization: Role of Artificial Intelligence in Digital Transformation in 2025

Usman Ali

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The terms AI and digitalization are synonymous. It’s likely that organizations or thought leaders will still refer to both working together even if they only mention one.

In summary, AI is already driving the next generation of digitalization initiatives and software and will do so in the future, opening up previously unattainable opportunities and advancements.

We must first clarify what AI means in relation to the idea of digitalization, as there are many different definitions of the term that vary depending on context and application.

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What is Digitalization?

What is Digitalization?

Digitalization is the process of implementing new technologies to change the way your company generates value and runs. It contains:

  • Considering business models differently
  • Streamlining processes
  • Enhancing Consumer Experiences

Addressing inefficiencies, improving agility, and making data-driven decisions are more important than just technology. Columbia Business School Professor Rita McGrath suggests a phased transformation strategy in an HBR IdeaCast episode.

AI is essential in this situation. It permits a phased approach that increases proficiency while reducing disruption by automating repetitive tasks, evaluating data, and stimulating innovation.

What is AI and Digitalization?

Artificial narrow intelligence is what we mean most frequently when we talk about AI in relation to engineering and manufacturing. Sophisticated algorithms created for a predetermined task with a known set of inputs are the problem, not machines thinking like humans.

For example, artificial narrow intelligence created for CAD applications will never “think” outside of those precise, previously mentioned boundaries. AI-powered processes, in contrast to conventional automation, are able to respond to fresh data or unforeseen developments.

Its greatest advantage is that. AI algorithms are not constrained by preset results; they can learn from both successes and failures. They can self-correct and use data analysis to identify impending problems before they arise.

From a different angle, automation offers the best value when used in a process that already exists and is clearly defined, like well-established production lines. Automation procedures are always controlled by the user within a predetermined set of inputs.

On the other hand, AI works best when attempting to solve problems that are more complicated or not governed by predetermined guidelines. When an AI receives a set of inputs from the user, it can either analyze the data and recommend the best course of action or, depending on the circumstances, just carry it out automatically.

Four AI Factors Fueling the Transformation of Digital Models

Four AI Factors Fueling the Transformation of Digital Models

Strategy

AI becomes essential for changing business strategy as you embrace digitalization. AI-driven strategies constantly change by utilizing cutting-edge technologies like machine learning and data analytics, in contrast to traditional ones that depend on static data and human judgment.

AI, for instance, is central to Amazon’s business plan and propels its digital revolution. Amazon predicts stock shortages, reroutes deliveries, and expedites shipping times by evaluating real-time data. AI-driven tactics completely alter current procedures rather than just making them better.

AI can be used to automate procedures to cut expenses, personalize services to increase client happiness, and implement predictive analytics to foresee consumer requirements.

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Another illustration of AI-driven change is provided by Netflix. The streaming service is revolutionizing the way people consume content by using AI and machine-learning algorithms to analyze data, such as viewing patterns, ratings, and search queries, and then provide users with personalized recommendations.

This enables Netflix to forecast viewer preferences, optimize its collection of content, and make data-driven choices regarding the shows and movies it wants to invest in.

Governance

As AI is incorporated into your company, strong data governance becomes even more important because it offers the procedures, guidelines, and frameworks needed to control the risks that emerging technologies present.

Without governance, your business may encounter unforeseen repercussions such as:

  • Vulnerabilities in security
  • Ethics errors
  • Inefficiencies in operations

In order to address ethical concerns regarding algorithmic bias—which happens when AI systems are trained on biased or unrepresentative data, producing unfair results—governance is also essential.

For instance, biased hiring practices, like giving preference to male candidates over female candidates with equal qualifications, may be reflected in a hiring algorithm that was trained on historical data.

Use diversified, frequently audited data sets when developing your AI systems to reduce algorithmic bias. To further advance inclusivity and fairness, assemble a diverse team to work on the creation and evaluation of those systems. 

Governance also makes oversight and accountability easier, guaranteeing that digital projects complement your company’s overarching plan. It facilitates the establishment of distinct lines of accountability for the efficient tracking and evaluation of digital transformation initiatives.

Governance helps you remain flexible and responsive in a quickly changing digital environment by establishing objectives, evaluating performance, and continuously improving procedures.

Architecture

It is also crucial to have a strong digital infrastructure. AI and other cutting-edge technologies should be able to be seamlessly integrated into the platforms, networks, and systems of your company.

AI integration may struggle in the absence of a well-structured architecture, which would restrict collaboration, information flow, and scalability.

For AI technologies to flourish, the following conditions must be met:

  • Platforms based on the cloud
  • AI models that are scalable
  • Systems that are interconnected and facilitate data sharing

General Electric (GE), for instance, revolutionized its industrial operations by integrating cloud-based platforms with its sensors and machinery, establishing a centralized framework for real-time data analysis to anticipate equipment failures, maximize maintenance, and boost productivity.

By placing a high priority on a well-designed digital architecture, you, too, can create the foundation for AI to spur innovation, optimize processes, and facilitate long-term change.

Culture

Beyond infrastructure and technology, organizational culture is a key component of digital transformation. The culture of some organizations is not conducive to digital transformation. Many people struggle with departmental silos and antiquated communication techniques, which hinder the uptake of new technologies.

AI may be essential to removing those obstacles. AI facilitates better data sharing, workflows, and real-time insights, which aid in team collaboration and more effective and agile decision-making.

Microsoft, for instance, changed its organizational culture by embracing a growth mindset, prioritizing cross-functional cooperation, and utilizing AI to deliver data-driven insights for quicker, more intelligent decision-making.

This strategy positioned the business as a leader in digital innovation by enabling it to fully embrace AI and cloud computing.

Such a shift is impossible without change driven by leadership. Leaders like Microsoft CEO Satya Nadella, who are willing to investigate and invest in new technologies, are at the forefront of creating a culture that encourages the adoption of AI.

By incorporating AI into decision-making procedures, you can not only promote change but also guarantee that your team has the resources and knowledge necessary to assist and maintain cultural transformations.

Real-World Use Cases of AI and Digitalization

Real-World Use Cases of AI and Digitalization

Although they are aware of the benefits of technology, decision-makers are usually persuaded by its usefulness. AI is not a “couple years” or even “a couple months” solution; rather, it is a practical solution that many businesses are already utilizing to enhance internal processes and expand their product offerings.

Three brief instances of AI being used in digitalization projects to increase operational effectiveness are as follows:

Customer Service

The most popular type of AI customer service that most people think of is chatbots, which are nothing new. Although they are frequently very limited and only match a customer’s query to one of many pre-programmed answers, chatbots can be quite effective.

These presets can answer a lot of customer questions, but not nearly all of them, as they are frequently created from the most frequently asked questions. On the other hand, large language models, like ChatGPT, are more sophisticated. There are no presets used in these new models.

Rather, a large language model’s usefulness is frequently dependent on the data it uses. Despite its impressiveness, ChatGPT is not able to distinguish fact from fiction, so its reliability is directly related to the source of its model.

Because there may be contradicting and inaccurate information present to dilute real answers, a large language model that pulls from the entire internet might not be useful. However, much more specialized language models can be trained using this new type of generative AI.

This new generation of chatbots will be able to respond to the user and provide direct answers. Even though it isn’t flawless, this system is a big improvement over previous preset-based chatbot models.

Manufacturing

For the sake of conciseness, we will concentrate on smart manufacturing, but manufacturing in its broadest sense has many segments and areas where AI can be applied.

As the name implies, smart manufacturing refers to the integration of intelligent, networked technology, such as artificial intelligence, into aspects of conventional manufacturing.

For example, failure prediction: Knowing where and when equipment will malfunction to better prepare and equip technicians. Organizations are merely reactive to downtime in the absence of failure prediction, which frequently prolongs the period of inactivity and increases the expenses related to each failure.

Although it is a laborious process, humans are undoubtedly capable of calculating failure predictions. In smart manufacturing, artificial intelligence (AI) can read and analyze data instantly, providing human operators with reliable warnings about the location and timing of machine failures.

This significantly raises first-time-fix rates and enables businesses to be more proactive and strategic in their maintenance operations.

Healthcare

Manufacturing costs are reduced through preventative maintenance. By addressing issues before they become life-threatening, advanced, AI-powered healthcare analytics can enhance preventative healthcare and save lives.

Millions of X-rays can be analyzed by AI in a matter of seconds, assisting in the detection of problems that even highly qualified technicians might overlook.

This also applies to ultrasounds, CAT scans, and pretty much all other data. With greater levels of information, doctors can identify patterns and develop treatment plans by comparing all of it to a much larger set of results.

Conclusion: AI and Digitalization

Several access points are already experiencing the effects of AI in digitalization initiatives.

Engineers using generative AI to create CAD files can see automatic changes to their design parameters, which results in new design options, including workable alternatives that were previously unconsidered but, if implemented, could be lighter, use less material, and save on part construction and deployment.

Businesses that don’t change with the times run the risk of falling behind. This harsh reality emphasizes how urgent it is to adopt AI and undergo a more comprehensive digital transformation in order to compete.

Education is crucial to preparing for the opportunities and challenges of AI’s digitalization. You can acquire the information and abilities necessary to steer your company through its digitalization with the help of the industry professionals.

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