Are you looking to take your Pinterest advertising to the next level? Meet Performance+, a game-changing suite of AI tools designed to supercharge your campaigns. In this article, we’ll explore how Pinterest Performance+ can help you achieve better results with less effort, all while maintaining control over your advertising strategy.
What is Pinterest Performance+?
Pinterest Performance+ is Pinterest’s latest offering to help advertisers boost their results through the power of AI and automation. It’s a collection of features that work together to optimize your campaigns, making them more efficient and effective. The best part? You get to decide how much or how little of this technology you want to use.
The Benefits of Pinterest Performance+
1. Stronger Results Without Increased Spending
One of the most impressive aspects of Pinterest Performance+ is its ability to drive better results without requiring you to increase your budget. Early adopters have seen significant improvements:
- Reduced costs per click (CPC) or costs per action (CPA) by at least 10%
- Some brands experienced up to a 19% lift in checkout revenue
These numbers show that Performance+ can help you get more bang for your advertising buck.
2. Speed and Efficiency at Scale
In today’s fast-paced digital world, time is money. Pinterest Performance+ understands this and offers tools to help you:
- Build campaigns faster using AI and automation
- Scale your campaigns quickly and efficiently
This means you can get your ads up and running in less time, allowing you to focus on other aspects of your business.
3. Flexible Set-up for Maximum Control
While automation is great, Pinterest Pinterest knows that advertisers often want to maintain control over certain aspects of their campaigns. That’s why Performance+ offers a flexible approach:
- Choose which features to use for each campaign
- Toggle specific products on or off during campaign setup
- Maintain control over what matters most to you
How Pinterest Performance+ Works
Pinterest Performance+ offers two main ways to leverage its power: Pinterest Performance+ campaigns and Performance+ products.
Performance+ Campaigns
These are designed to maximize the use of AI and automation. When you opt for a Pinterest Performance+ campaign, you’ll experience:
- 50% fewer inputs during setup
- Automatic monitoring and optimization of results
- Available for consideration, conversions, and catalog sales campaigns
Performance+ Products
If you prefer a more tailored approach, you can choose specific Performance+ products to enhance your campaigns:
- Performance+ Creative
- Automatically creates shopping and collections ads from your catalog
- Uses Gen AI to replace plain product Pin backgrounds with inspiring lifestyle imagery
- Available for catalog sales campaigns
- Performance+ Bidding
- Optimizes your bidding strategy to achieve better results
- Performance+ ROAS (Return on Ad Spend)
- Helps you achieve your desired return on ad spend
- Performance+ Budgets
- Manages your budget allocation for optimal performance
- Performance+ Targeting
- Improves your ad targeting to reach the right audience
Real-World Success Stories
Let’s look at how some well-known brands have benefited from using Performance+:
Prada: Luxury Goods, Premium Results
Prada used Pinterest Performance+ campaigns to promote their leather goods and saw impressive results:
- 30% higher checkouts and add-to-baskets
- 64% lower costs per action
These numbers show that even luxury brands can benefit from smart automation in their advertising.
Timberland: Stepping Up Their Game
Timberland launched a Performance+ campaign for their new summer sandals and experienced:
- 50% higher acquisition ROAS (Return on Ad Spend)
- 16% higher outbound click-through rate
This demonstrates how Performance+ can help boost both revenue and engagement.
The Container Store: Organizing Success
The Container Store leveraged Performance+ creative to streamline their ad production:
- Systematically created ads from their product catalog
- Increased click-throughs by 33%
This case study highlights how automation can lead to better engagement with potential customers.
Getting Started with Performance+
Ready to give Performance+ a try? Here’s how you can get started:
- Visit Ads Manager: Performance+ is available for catalog sales, conversion, or consideration campaigns. You’ll find all the options right in the Ads Manager interface.
- Talk to the Pinterest Team: If you’re unsure which options are best for your business, your Pinterest account team can help. Don’t have a Pinterest rep yet? You can apply for sales support.
- Start Small: Remember, you don’t need a minimum budget to use Performance+. Start with a small campaign to test the waters and see how it performs for your business.
Making the Most of Performance+
To get the best results from Pinterest Performance+, consider these tips:
- Experiment: Try different combinations of Performance+ features to see what works best for your specific products or services.
- Monitor Results: While Performance+ automates many aspects of your campaigns, it’s still important to keep an eye on your results and make adjustments as needed.
- Use High-Quality Visuals: Pinterest is a visual platform, so make sure your product images and ad creatives are eye-catching and high-quality.
- Align with Seasonal Trends: Pinterest users often plan ahead for holidays and seasons. Use Performance+ to create and optimize campaigns that align with these trends.
- Leverage Your Product Catalog: If you have a product catalog, take full advantage of Performance+ creative to automatically generate engaging shopping ads.
Conclusion: The Future of Pinterest Advertising
Pinterest Performance+ represents a significant step forward in Pinterest advertising. By combining the power of AI and automation with the flexibility to maintain control, it offers advertisers a unique opportunity to improve their results without increasing complexity.
Whether you’re a small business owner looking to make the most of a limited budget or a large brand aiming to scale your Pinterest presence, Performance+ has something to offer. Its ability to reduce costs, increase engagement, and save time makes it a valuable tool in any digital marketer’s arsenal.
As the digital advertising landscape continues to evolve, tools like Pinterest Performance+ will likely become increasingly important. By embracing these technologies now, you can stay ahead of the curve and ensure your Pinterest advertising strategy remains competitive and effective.
Remember, the key to success with Performance+ is to start small, experiment with different features, and continuously monitor and adjust your approach based on the results. With patience and persistence, you can unlock the full potential of your Pinterest advertising and drive meaningful results for your business.
So why wait? Visit the Pinterest Ads Manager today and start exploring how Performance+ can transform your advertising strategy. Your next successful campaign could be just a few clicks away!
Frequently Asked Questions
To help you better understand Performance+, let’s address some common questions:
Q: How are Performance+ campaigns different from traditional campaigns?
A: Performance+ campaigns use AI and automation to streamline the process. You’ll fill in fewer fields during setup, and the tools will optimize performance later on, reducing the need for frequent manual adjustments.
Q: Is there a minimum budget for Performance+?
A: No, there’s no minimum budget requirement. You can set any budget you want during the setup process.
Q: Can I convert an existing campaign to Performance+?
A: No, you can’t convert an existing campaign. To use Performance+, you’ll need to start a new campaign. You can then decide whether to turn on Performance+ at the campaign level or for individual settings.
Q: Which objectives can use Performance+?
A: Different Performance+ products are available depending on your campaign objective:
- Performance+ campaigns: Consideration, conversions, catalog sales
- Performance+ creative: Catalog sales
- Performance+ targeting, bidding, and budgets: Awareness, video views, consideration, conversions, catalog sales
- Performance+ ROAS: Available in open beta for conversions and catalog sales campaigns (contact your Pinterest team for access)
Q: Why does my Performance+ campaign say ‘learning mode’?
A: The ‘learning mode’ label appears after your campaign launches. It means the system is gathering information about your campaign’s setup to optimize it. This phase typically lasts about two weeks but can vary based on factors like spend, conversions, and clicks.
