Search engine optimization (SEO) is crucial for driving organic traffic to your website. But even if you optimize your new content properly, what about older posts that aren’t ranking as well? Could rewriting existing content help boost your rankings?
The short answer is yes – rewriting and updating old content can significantly improve your search rankings when done correctly. In this comprehensive guide, we’ll explore proven techniques for content rewriting, including:
- Why you should rewrite old content
- Best practices for rewriting content effectively
- How rewriting content impacts SEO
- Key elements to update for better ranking potential
- Leveraging AI tools like Undetectable AI for rewriting at scale
Let’s dive in!
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Why Rewrite Existing Content?
There are a few key reasons why rewriting older website content is worth the effort:
1. Outdated Information
Industry knowledge evolves, new data emerges, and trends change over time. What was once comprehensive, cutting-edge content may now be outdated or incomplete.
By rewriting stale posts, you can:
- Incorporate the latest statistics, facts, and developments in your niche
- Address changes in best practices or processes
- Verify the information is still accurate and relevant
This refresh allows you to re-engage visitors with an up-to-date value that better solves their questions or needs.
2. Thin Content
Many websites start out with shorter, thinner articles to quickly build up an initial library of posts. But search engines have come to expect truly comprehensive, in-depth content.
Shorter posts may lack the word count or detail required for ranking highly in competitive SERPs – even when fully optimized.
Rewriting this thin content into comprehensive, meaty posts gives search bots more to digest and understand. More quality content means more ranking potential.
3. Poor Quality
Early on, you may have published posts without fully optimizing for organic search. Key elements for SEO may be missing or under-utilized.
Or perhaps the writing quality itself is lacking – the content feels too salesy, is poorly structured, or has grammatical issues.
By rewriting these subpar pieces, you can infuse today’s best practices for on-page SEO and craft engagement, value-focused content.
4. User Experience Issues
Beyond SEO considerations, older posts may simply provide a poor user experience. Hard-to-read text, distracting ads, lack of visuals, and clunky page layout can quickly cause frustration.
Visitors bounce fast from a disappointing experience – taking potential conversions with them. A content refresh gives you a chance to improve page UX for sticky engagement.
As you can see, a website content audit that uncovers outdated, thin, low-quality, or irritating content presents prime rewriting opportunities.
Best AI Rewriting Tool- Undetectable AI:
Manually rewriting content to the above best practices demands extensive time and effort. Yet as a digital marketer, your website likely has hundreds if not thousands of outdated posts ripe for refresh.
Rather than an impossible feat, leveraging artificial intelligence for rewriting at scale makes this renewal process achievable.
Key Undetectable AI Benefits:
- Rewrites up to 1000 words in 15 seconds using GPT-3
- Preserves original meaning with 95%+ accuracy
- Bypasses all forms of AI detection
- Options for different rewrite intensities
Undetectable AI was designed by AI and linguistics experts specifically for seamless content refreshing without manual overhaul.
The platform’s architecture leverages EnsembleAI, combining optimized versions of GPT-3, Claude, and Part-of-Speech algorithms working together for the best possible output quality and coherence.
This EnsembleAI powers functionality like:
Instantly rewrite an entire article from beginning to end while preserving key details, statistics, and nuclear facts in a single click.
The advanced models analyze contextual relationships between content segments to maintain logical flow in refreshed drafts.
Want a light 20% rewrite or an aggressive 80% refresh? Easily dictate how extensively pieces get rewritten to your preferences.
For aging evergreen posts with a strong foundation, a light rewrite adds freshness while respecting solid base content. Major reworks happen for dated or poorly written articles instead.
Retain Key Data
When rewriting any post, crucial statistics or company names you want unchanged can be defined for preservation during the AI refresh process.
Unlike standard AI content generation tools, Undetectable AI understands elements to keep intact – adding new value around protected components you select.
For extensive blog catalogs, quickly spinning single posts into completely unique alternate variations is possible through Undetectable AI’s one-to-many rewrite feature.
Feed the tool one mother article, and generate 10 rewritten versions from that source piece instantly while hitting publish on each to exponentially expand content library diversity.
For overburdened teams without extensive time for manual entry, Undetectable AI also connects directly to content sources for automation:
- Adobe Experience Manager
Direct API connections mean you can rewrite hundreds of blog posts hourly in a couple of clicks – then directly republish them back to your CMS updated and optimized.
Explore full details on Undetectable AI’s exclusive AI content rewriting capabilities via their website.
The Undetectable AI all-in-one advanced interface makes AI content rewriting finally accessible for everyone – not just enterprise teams with developers.
Stop wasting months of manual effort. Let Undetectable AI refresh your outdated content with the highest accuracy in minutes instead of rapid traffic boosts.
Best Practices For Rewriting Content
To maximize results, follow these best practices when rewriting existing posts:
Preserve The Core Topic
While you want to update details within the post, avoid fully changing the core topic or subject matter itself during a rewrite.
Otherwise, you essentially have a brand-new piece of content built on an older URL. This new direction won’t retain the SEO equity on that page and may confuse search engines.
Maintain Keywords Where Possible
Try to keep primary keywords used in the older draft intact after rewrites where it makes sense.
Preserving original keywords that the post already ranks for gives rewritten content a better chance of inheriting the SEO authority passed onto that page over time.
Expand Scope For Added Value
Avoid just tweaking sentences here and there during rewrites. Make significant updates for fresh value:
- Broaden topic scope
- Develop key concepts further
- Enhance actionable tips
- Add related resources or tools
- Include updated statistics and supporting data
When rewriting drafts, readability should be a top priority:
- Break content into scannable sections with descriptive headers and chunks of text
- Showcase steps in numbered/bulleted lists
- Use highlighting, bolding, and imagery for visual appeal
- Check reading grade level to prevent overly complex text
Optimizing the rewritten post for digestibility ensures readers stick around long enough to convert.
How Rewriting Impacts SEO Ranking Factors
Now that we’ve covered best practices, let’s explore how rewrites influence key elements search algorithms analyze to determine rankings.
Increased Word Count
As we touched on earlier, taking a thin piece of content and rewriting it into an in-depth, pillar post style article boosts word count considerably.
Google has confirmed longer content is a positive quality signal now used in ranking algorithms.
Higher word counts allow you to better demonstrate in-depth expertise on a topic with supporting evidence – attractive for ranking well.
Improved Internal Linking
During rewrites, evaluate what other related posts exist on your site that you can link out to as references.
Interlinking rewritten content with other relevant internal pages strengthens topical authority and page connectivity for crawlers.
Better Backlinks Opportunity
High-quality content that offers true value has a better chance of attracting backlinks naturally. So a rewritten piece solved new user challenges or updated aged information can pull in more external citations organically over time.
Additionally, outreach to secure backlinks specifically to these rewritten posts can accelerate this momentum further. Links remain one of the top 3 ranking factors. So earning more through rewrites gives your content a notable rankings boost over time.
Increased Engagement Metrics
Ideally, rewritten articles will naturally generate more on-page engagement behavioral signals.
For example, a post with updated statistics or better presentation may lead to more time on page. Clear organization and scannable formatting should decrease bounce rate. Adding social sharing buttons can garner more likes or clicks.
Since Google does track user engagement as a signal, boosting these metrics through rewrites ultimately improves SEO.
Added Rich Results Eligibility
Finally, rewritten content may now become eligible for rich result features it didn’t qualify for previously:
- FAQ schema for newly added Q&As
- How-to schema for expanded step-by-step guides
- Video schema for newly inserted YouTube embeds
Gaining more of these eye-catching rich results positions can significantly lift click-through-rate from organic listings.
As we’ve explored here, when done effectively, content rewrites positively influence a variety of direct and indirect SEO signals critical for higher rankings.
6 Key Elements to Update During Rewrites
Now let’s get more specific – what are the most vital pieces of your content to focus rewriting efforts on for high SEO impact?
1. Title Tag & Meta Description
These on-page elements are vital for click appeal in the SERP listings – so ensure your title tags and meta descriptions are irresistible.
Follow solid SEO & UX guidelines for crafting both pieces:
- Title Tags: Include primary keyword, keep under 60 characters, add branding
- Meta Descriptions: Feature secondary keywords, compel action, 160-character limit
Visit your blog posts as if arriving from Google to evaluate if the snippets inspire clicks.
2. H1 & H2 Headers
Header tags are critical for communicating page topic structure and priority keywords to search bots.
With a rewrite, you have a fresh chance to assess whether current heading hierarchy makes logical sense and flows well.
Ensure your H1 directly reflects the core topic using the primary keyword. H2s should feature secondary keywords and properly break up text sections.
3. Media Elements
Visually refreshed content stands out. With rewritten posts:
- Replace or improve images for better quality, relevance, alt text
- Insert infographics newly designed to make key data more digestible
- Add videos either hosted natively or embedded from YouTube
Enhanced visual elements boost engagement and may enable video or image schema markup for eye-catching SERP rich snippets.
4. Content Structure
Lackluster organization can overwhelm readers quickly. As part of rewrites:
- Break content into clear sections using descriptive headers
- Chunk paragraphs into 2-4 sentence bites
- Use lists for steps, benefits, features, tips
- Highlight key terms or takeaways with bolding and text size changes
Logical information hierarchy presented in consumable segments retains visitor attention and signals quality content to Google.
Earlier we noted how rewrites present opportunities to better connect related site content together through internal links.
- Link to related blog posts to strengthen relevancy
- Link to relevant tools/resources pages to increase dwell time
This improved linking flow signals higher topical authority and helps pages pull equity from one another through crawler navigation.
And of course, one of the highest SEO-impacting elements – keyword usage.
Ideally with rewrites you’ve revisited your target keyword list and identified new secondary terms that align with updated content direction. Avoid over-optimization – but ensure vital terms appear in:
- Title & description metas
- 1-2 times in H1 & H2s
- 1-3% keyword density in the body
- 1-2 internal links using exact match anchor text
Blending keyword research and conversational tone remains a rewriting balancing act for SEO success.
The High-Ranking Future Through Rewrites Awaits
As your website content ages, proactive rewriting and updating should become an integral piece to your SEO strategy.
Why tackle this effort manually when AI tools like Undetectable AI make it possible to breathe new ranking potential into outdated content at scale?
By continually monitoring your content’s freshness and leveraging smart rewrites, your entire site information architecture transforms into an asset that attracts search visibility over the long term.
The work required is extensive, but it remains among the few proven ways to accelerate organic growth month over month. When content rewrites lift your rankings, the payoff is certainly rewarding.
1. Will a complete rewrite of my old content help my current rankings?
Yes, a full rewrite allows you to significantly update the content while still maintaining the original URL, which helps retain any SEO authority that has been previously built up.
2. Can I rewrite competitor content or duplicate existing posts?
No, rewriting or duplicating the content of others would constitute copyright infringement. However, you can research similar popular posts and create your own unique version that answers the topic from a different angle.
3. How much should I rewrite – 20%, 50%, 80%?
Aim for 30% minimum but up to 80% for aging content more than 2 years old. Enough new text needs to be added so search engines recognize this is refreshed, valuable content.
4. How often should I rewrite old posts for better rankings?
Ideally, review your content every 6-12 months for any information or structural updates needed to keep content timely and engaging.
5. Will rewriting too frequently create duplicate content penalties?
As long as each rewrite iteration maintains at least 30%+ new text from previous versions and brings added info, multiple rewrites over time of the same URL are fine for SEO.