How to Write Content for Google?

Usman Ali

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Composing content that is both aesthetically pleasing and search engine optimized is a major task for content marketers and bloggers. You will need to become more astute with your content if you wish to grow your blog audience.

Even though SEO may seem difficult, it is actually quite simple, especially once you realize that writing for humans rather than search engines is best practice. Your internet business needs to do more than just write content if it is to succeed.

How can you produce content that achieves those objectives? How can you produce content that convinces readers? and How to write content for Google? If you are unable to pay for an expensive SEO copywriter, do not worry.

If you follow a few easy guidelines, you can do it by yourself.

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Search Engine Optimization

The process of making your content more effective for search engines so that it ranks higher than content from other websites that use the same search terms is known as search engine optimization, or SEO.

In order to improve user experience, Google presents web pages in their search results based on the page authority and relevancy. How does it calculate relevance and authority?

  • Google analyzes the content of your page to determine its relevancy based on a number of factors, such as the location and frequency of specific word usage.
  • The quantity and quality of links pointing to a page are how Google determines the authority of that page.

The quality of the links pointing to your website matters more than their quantity when it comes to determining its ranking. This is something you and your marketing team need to know.

Since Google released the Panda and Penguin updates, quality has emerged as the primary ranking factor.


Copywriting is the art and science of crafting content that encourages the reader to take an action that will enhance their experience, such as purchasing a product, subscribing to a list, testing a product, or something else entirely.

A competent professional who creates copy for promotions, ads, and customer engagement is known as a copywriter. They are called creatives a lot in the world of marketing. A copywriter is a person who has people skills, understands his target audience, and selects language that will resonate with them.

The content headline, words, phrases, sentences, and paragraphs must persuade and motivate readers to take a particular action. Additionally, an SEO copywriter is aware of Google opinions regarding specific terms and phrases, particularly long tail phrases.

SEO Copywriting

Since Google began releasing updates, SEO copywriting has changed. Consider the elements of Google Ranking Algorithm if you want to produce extremely helpful content that ranks highly in Google and concurrently drives paying clients or customers to your online business.

Google Ranking Algorithm

The main goal of SEO copywriting is to provide valuable, interesting, and helpful content that targets particular keywords. This raises your content authority and relevancy and raises its Google ranking for the chosen keywords.

With skillfully written content, SEO copywriting enables you to target your audience and address their unique problems.

Elements of SEO Copywriting

Elements of SEO Copywriting

When you regularly apply SEO best practices to your content, it will naturally rise to the top of Google search results, increasing traffic. Nonetheless, there are certain components that will help you consistently improve your conversion rate and rank highly in Google.

The following are the six crucial components of SEO copywriting.

Site Speed
Website Speed

Since 2010, site speed has been a determining factor in rankings. You should take action to improve your load time if it exceeds the 2 seconds that websites should load in. This is due to the fact that visitors with short attention spans will abandon your page even if your content is interesting and helpful and loads slowly.

How Do You Measure Your Site Load Time?

Step One: Check the website speed with Pingdom.

Step two: Check the speed of your website.

Step three: Look over the history. You wish to find out what your site previous load times were.

SEO companies start by looking at this, and you should too. Higher conversion rates are a result of the site speed.


Even though your content is valuable, a poor headline will result in a low click-through rate. Bloggers should invest roughly six hours on each post for optimal results. Within those six hours, tasks like content creation, tracking analysis, and keeping an eye on social signals and customer reactions should all be completed.

When writing SEO copy, your headline should grab readers interest and entice them to click through to the rest of the article. Pay attention to what your leads will see first as you hone your writing skills.

A skilled SEO copywriter usually writes the headline first, then the body of your article or blog post. The most effective headlines for search users are those that express a clear message or concept.

Numerical headlines are consistently the most effective. Incorporate a figure into the headline if it makes sense. Numbers are used in the headlines of many authority content websites. Numeric headlines typically receive more shares on Facebook and Twitter as well.

Generate Article Ideas

Before you hire that SEO copywriter, you can use the Inbound Now tool to generate ideas for blog posts and articles if you are stuck and do not know what to write about. These tools can help you create headlines that are compelling enough to click on and share.

Analyzing the Outcomes from the Search Engine

Let say we use Google to conduct a search. As you can see, the majority of search results are keyword-focused and optimized for search engines, but some of the headlines are not user-friendly.

Perhaps making the title longer would be helpful for people who have specific questions. Yoast SEO is a WordPress plugin that is highly recommended by both novice and seasoned SEO copywriters to help optimize SEO copy.

Keep your title under 72 characters if you want it to appear in full in search engine results. Your click-through rates will rise as a result of this.

Content on Website

One essential component of SEO copywriting is the content itself. The primary motivation behind searches on Google and other search engines is the pursuit of valuable content. Because search engines prefer newly optimized content, you should update your website frequently.

Keyword phrases must be your focus if you want to create the best content that will rank highly in Google. Stay away from keyword stuffing and over-optimization. Try to include the keyword in your headline.

Understanding your reader is crucial before you write any SEO content. Next, narrow down your topic and concentrate on a specific issue that the reader is having trouble with. There should be a strong beginning to every piece of content you write.   At least one of your targeted keyword phrases especially a long tail keyword should appear in your introduction.

It is critical to realize that keyword placement and targeting are only one aspect of contemporary SEO copywriting. Right now, writing content that speaks to keyword intent is the best course of action.

Meta Description
SEO Meta Description

Search engines and users can better grasp the topic of a piece of content and the reasons behind the recurring use of your targeted keywords and phrases by reading meta descriptions. The HTML property known as the meta description informs search engines about the content of your page in a concise explanation.

When users search for keywords related to your page, Google pulls up a snippet of your page meta description. No matter how highly you rank in the search results, it is this snippet copy that will drive clicks. The meta description should have 150–160 characters for search engine optimization.

Installing the All-In-One SEO Pack plugin on your WordPress blog will allow you to set up your title, meta description, and relevant keywords.

How to Write Meta Descriptions?

Step One: Recognize the intent behind a term. The primary motivation behind keywords, whether they are long-tail or seed keywords, is known as keyword intent.

Step two: Follow this check list to write meta descriptions.

  • Keep meta descriptions under 150 characters.
  • Keep meta descriptions to 113 characters (including spaces) for mobile.
  • One way to encourage searchers to click through to your website is to include a call to action along with a brief description of the page contents.
  • Add the intended keywords. Similar to title tags, your description keywords will be bolded if they appear in the user search query demonstrating how your page relates to the user search.
  • Make sure each page on your website has a unique meta description.
Keyword Frequency
Keyword Frequency

The number of times your selected keywords appear on the page is known as the keyword frequency.  They are no longer as useful as they once were prior to Google regular updates. Steer clear of on-page SEO blunders like header tag stuffing, excessive keyword insertion, and keyword stuffing.

Nevertheless, there is still some influence of keyword density on organic ranking. Keyword density is one of the 200 ranking factors so you should still take it into account.

Page Links
Page Links

The fundamental components of your website are links. Page links inform Google that your website is active, friendly, and has helpful content that is accessible from other locations. This content may come from another writer or website, or it may be entirely your own.

Including links to other reputable websites and pages shows that you respect the work that other people have done. An effective marketing team would strongly advise making the right connections.

Copywriters typically look for relevant keywords, gather reliable data, and combine the two to create content that is hard to resist. Because of this, one of the key components of search engine optimization is copywriting.

There are no hard and fast rules when it comes to linking to other websites. Similarly, there are no strict guidelines for internal linking.

  • Provide links to pertinent pages on your website and elsewhere in your introduction.
  • Provide links to your page or other websites in-depth guides or content.
  • Use a link with suitable anchor text that complements the content naturally.

You would not need to worry about keyword density, page links, or social signals if you can identify your target audience and create the best content to address their issues. Keep in mind that extremely helpful content aims to generate thousands of social media shares, comments, leads, customers, and sales.

SEO Copywriting Tools and Resources

Copywriting Tools and Resources

You need useful tools and resources in order to comprehend and put SEO copywriting best practices into practice. Here are some tools and resources recommended:

Copywriting Optimization Points

Copywriting Optimization Points

No matter how knowledgeable you are, you cannot predict search engine rankings because Google constantly updates its algorithm.  You can, however, take certain steps to improve the possibility that your website will appear in Google for pertinent search terms.

Title Tags

Like the meta description, the title tag is a type of HTML meta tag.  It is the first item that shows up in search results on Google. The first 50 to 60 characters of your title will appear in Google search results.

The ideal title format, according to Moz, is Primary Keyword – Secondary Keyword | Brand Name.

Headings Tags

Headings Tags

There are six heading tags: h1 through h6. Your font will stand out and be enlarged by the heading tags. Content writing should have a clear structure for readers.

Title Optimization

Title Optimization

One of the most crucial things you can do to make sure your title appears in Google and draws clicks is to do title optimization. You can successfully optimize your titles by following the steps below:

  • Be mindful of length
  • Place important keywords close to the front of the title tag
  • Leverage branding
  • Consider readability and emotional impact

Even if your content is valuable, it still requires three things in order to attract organic traffic:

  1. Optimize for numerous keywords and high search volume.
  2. Acquire a respectable amount of reliable backlinks.
  3. Write on a timeless concept or subject.

Keyword Research

Keyword Research

The intent behind any keyword that searchers use is the most crucial factor. Prior to creating outstanding content that addresses a specific issue, you must understand what each keyword represents.

Informational and commercial keywords are the two major categories of keywords.

Informational and Commercial Keywords
Informational Keywords

The main motivation behind using these for searches is the desire for helpful information that is free of cost. The majority of informative keywords are of the how-to variety.

You can write helpful content around informational keywords as an SEO copywriter, but do not expect to turn readers into customers because the majority of them are not interested in making a purchase. Instead, to develop an audience, keep them interested, and strengthen your brand, incorporate educational keywords into your writing.

Commercial Keywords

Commercial terms indicate an intent to purchase. These search terms typically indicate the searcher desperation. It is likely that the person looking for commercial keywords will make a purchase or join an email list that will eventually turn them into a client.

The act of entering a commercial keyword into Google indicates that the user is prepared to act. Prefixes and suffixes like reviews, buy, order, compare, free shipping, best, and fast are frequently found in commercial keywords.

The ultimate goal of writing content around commercial keywords is to offer helpful details about the product, including how to use it, its features and benefits, and how to install it if necessary.

Keyword Research for Content Creation
Keyword Research for Content Creation

Sixty-seven percent of clicks on a Google search go to the top five results pages. More than 66% of all clicks go to the top 3 search engine results. To take advantage of this exceptional chance to appear in the top 5, you should become knowledgeable about the best practices for keyword research.

In today SEO landscape, long-tail keywords are the most effective since they are not targeted by major brands. Furthermore, you will undoubtedly rule the search engines if you can create quality content while organically focusing on these kinds of keywords.

The hardest part of creating a successful niche website in niche marketing is choosing the appropriate keywords. After deciding on a topic, the next step is to research pertinent keywords for that sector.

  • Search Volume – Number of times the keyword has been searched in a month
  • SEO Difficulty – Approximate level of organic search competition
  • Paid Difficulty – Approximate level of paid search competition
  • Cost per click – Average cost of a Google Ad click
Search Robots

Web robots, also known as crawlers or spiders, are programs that continuously search the internet.

A Google spider is searching for new content on your website when it crawls it. According to some, spiders and crawlers prefer new content, so they will give you credit for consistently adding new content to your website.

But be aware that Google only looks at the meta tags (title tag and meta description) when it indexes (adds your new content to its database).

You should do the following to optimize for search robots for the best results:

  • Incorporate the main keyword into your meta description and title tag.
  • Make sure your introduction has a good flow before adding any more keywords. If a keyword does not, just write naturally.



Because people enjoy good stories, as an SEO copywriter, you can stand out by telling compelling tales. You will get more attention if you can incorporate your brand story into your blog post, article, or video.

Storytelling about brands is nothing new. It is still in use by many brands that have used it in the past. Your narrative ought to inspire others by demonstrating that similar outcomes are achievable. But your story should not be just about you. Rather, figure out how to appeal to your intended audience.

At that point, traffic, sales conversions, and your organic ranking will all benefit from brand storytelling.


Use of Humor in SEO Copywriting

SEO copywriting is more than just creating boring but helpful content that addresses a specific issue. Your readers must be captivated by your content as well. Once they have read the introduction and clicked on your headline, they ought to be eager to read the rest of the article.

Case Studies

Use of Case Studies

Among the 15 sorts of content that will increase website traffic are case studies. Case studies can provide compelling content. Google top 10 results for relevant keywords will begin to display your primary long-tail keywords if you consistently produce insightful and thorough case studies.

Case studies typically provide an explanation of your offerings. An excellent case study will display your experiments, research, and interviews along with the outcomes that you obtained. Any kind of case study is acceptable to share, even if the outcomes were not what you had hoped for.

On-Page SEO Copywriting

Internal links are one of the most crucial components that enhance the value of your website. 98% of what occurs on your website is under your control. Google monitors the engagement, bounce rate, retention rate, and social shares of your webpages as a result.

Off-Page Optimization

Off-Page Optimization

The audience evaluates the relevance and utility of your content. Google evaluates the authority and value of your content pages based on off-page factors. You have no control over what occurs outside of your website. You have no control over who links to you or over the caliber of websites that choose to use your work as references.

If you are astute, you can boost organic traffic and establish a strong online brand by utilizing off-page SEO strategies.

5 Proven off-Page SEO Strategies

  1. Create and interact with a passionate community on social media.
  2. Promote your company and benefit from local SEO.
  3. Encourage brand trust by using business reviews.
  4. Encourage Name/Address/Phone (NAP) uniformity and local citation.
  5. Link building strategies include blog outreach, networking, competitor link analysis, guest posting, blogging, and dofollow blog comments.


These SEO copywriting strategies can increase your blog traffic by 206 %. By using these SEO copywriting strategies, you increase the likelihood that you will increase traffic, enhance your brand, and develop a strong interest in content marketing even if your growth rate does not match that of the competition.

How do you feel about SEO copywriting? Do you believe it plays a significant role in the success of online content marketing?

Frequently Asked Questions: How to Write Content that Rank on Google

How important is it to optimize my content to rank on Google?

It is crucial to optimize your content for search engines if you want to improve your search engine rankings and appear on the first page of Google search results. This involves using great content and search engine optimization strategies to help search engines like Google understand your content.

What are some key elements of content that will rank well in Google?

When aiming to rank on Google, you need to focus on writing blog posts or articles with keywords in your content, meta descriptions, and search queries to help search engines properly understand your content. It is also important to consider the quality of your writing and the overall content that will rank highly in Google.

Can writing skills impact the ranking of my content on Google?

Definitely! Quality of your writing plays a significant role in how well your content will rank on Google. Developing strong writing skills and creating great content will increase the likelihood of appearing on the first page of Google and standing out in search engine results pages.

What is the significance of search volume in producing rank-worthy content?

The search volume of specific keywords and topics must be taken into account while writing content that aims to rank on Google. Understanding the search volume can help you identify opportunities to align your content with what users are searching for and increase your chances of being visible in search results.

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