Looka Review: Does It Deliver Professional Logos? (2024)

Zeeshan Ali

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AI Tools

Crafting a logo and establishing brand guidelines is essential when launching a new venture. However, only some have the financial means to hire a professional graphic designer, leading many to seek alternative avenues. This is where Looka comes in, offering an AI-driven solution for logo creation that promises to meet professional standards. This article will look closer at Looka, exploring its capabilities, advantages, disadvantages, and cost. Read on for a comprehensive review.

Understanding Looka: Your AI-Powered Branding Tool

This article will look closer at Looka, exploring its capabilities, advantages, disadvantages, and cost. Read on for a comprehensive review

At its core, Looka is a revolutionary AI-powered logo maker designed to cater to businesses seeking a rapid and cost-effective method to generate logos, comprehensive branding kits, and an array of other marketing resources. By harnessing the capabilities of generative AI, Looka opens the door to a virtually limitless universe of logo and branding possibilities.

The process begins with a simple interactive questionnaire, where you’re prompted to detail your design preferences, business nature, and other pertinent information. Based on your responses, Looka will then unveil a selection of logo options that are tailor-made for your brand. This initial selection is just the beginning; you’re given the flexibility to tweak and refine your design by adjusting symbols, colour schemes, and typography, ensuring the final product truly resonates with your brand’s ethos before you purchase.

Looka Review: Unveiling the Features

In our effort to deliver an in-depth analysis of Looka, it’s crucial to explore the array of services it extends beyond mere logo generation. Looka distinguishes itself as a platform for crafting logos and a comprehensive suite for all branding needs—encompassing business cards, social media assets, and more.

The Logo Maker

Central to Looka’s offering is its sophisticated logo maker, employing artificial intelligence to gather essential details about the envisioned logo. It uses proprietary algorithms to present diverse logo designs tailored to the user’s input. Initially, Looka showcases 24 logo variations, potentially expanding up to 100 choices reflective of user preferences. Subscribing to a paid plan lets users download their bespoke logo in multiple formats, including JPG, PNG, PDF, and EPS, facilitating a wide range of applications.

Brand Kits

Looka immediately leverages the design upon logo creation to assemble a comprehensive brand kit. This kit, fashioned from the logo, selected colours, and fonts, includes over 300 branded marketing materials. These materials cover a broad spectrum, from social media content and email signatures to business cards, letterheads, brand guidelines, and even a preview feature for merchandise in the Looka print shop.

Social Media Templates

Looka’s extensive branding kit also encompasses a variety of templates for social media, automatically produced by its AI system. These templates provide twenty logo variations for major social networks, including Facebook, Twitter, LinkedIn, Instagram, and YouTube. They cater to designing social profile avatars, cover photos, post imagery, and nearly thirty-six social story layouts.

Business Cards and Documents

The brand kit further includes over thirty designs for business cards, allowing customization of colour schemes, texts, and visuals to align with one’s business aesthetic. Furthermore, Looka extends its branding capabilities to essential business documents, offering branded letterheads, guidelines, invoices, presentations, and proposals, thus covering virtually all business branding needs.

AI-Generated Websites

Users can access Looka’s AI-powered website builder by purchasing a branding kit. This tool employs the established logo, color scheme, and typography and provides draft examples for website design. It further enriches the site with industry-specific imagery and content, optimizes for SEO, and ensures mobile responsiveness. Users can then personalize their site further, integrating features such as online scheduling or e-commerce.

Looka Print Shop

Lastly, the Looka Print Shop offers users the opportunity to visualize their logo on various merchandise items, including mugs, T-shirts, hats, and stickers. They promise competitive pricing, quick delivery, and a satisfaction guarantee, endorsing a risk-free avenue to enhance brand visibility.

How Looka Simplifies Logo Creation

Using Looka to craft your brand’s logo is impressively straightforward, thanks to a process that breaks down into simple steps. Here’s a breakdown of how it unfolds:

  • Step 1: Select Inspiring Logos: To kick things off, you’ll be presented with sample logos. Your task is to choose the ones that resonate with you. This initial choice helps Looka’s AI understand your tastes and preferences.
  • Step 2: Choose Your Brand’s Colors: The next step involves selecting your brand’s primary colours. The importance of this step can’t be overstated, as these colours will significantly influence your brand’s identity.
  • Step 3: Identify Your Industry and Relevant Symbols: You’ll specify your industry and pick symbol types that align with it. This information enables Looka to customize the logo options to match your business sector more closely.
  • Step 4: Finalize Your Logo Choice: The most exciting step is next, where you can choose your logo from a range of options generated by Looka’s AI based on your inputs. You’ll pick the logo that you feel best embodies your brand.
  • Step 5: Customize Your Chosen Logo: After selecting a logo, you can refine it. You can alter the colour scheme, swap out symbols, tweak the name, and modify various other elements to ensure the logo perfectly captures your brand’s essence.
  • Step 6: Confirm and Purchase: The final step is to confirm your satisfaction with the logo’s mockup and proceed with the purchase. Post-purchase, you’ll download the logo files for immediate use. It’s wise to read the terms carefully to avoid any surprises. If you don’t select the one-time payment option, you commit to a yearly subscription with Looka. Additionally, once the purchase is made, the business name on the logo is final. Ensure it’s exactly as you want before finalization, as changes are not permitted post-purchase.

Looka Review: Ideal Users and Their Benefits

Looka is a valuable resource, particularly for solopreneurs and small business owners in the nascent stages of their venture. A professional and impactful logo is required to kickstart their brand identity without breaking the bank. Freelancers, too, find Looka beneficial as it enables them to efficiently create logos and complete branding kits for clients, thereby freeing up time to focus on more intricate tasks like website design. Looka accommodates varying needs, offering both single-use and subscription services for creating multiple logos and branding kits, making it a cost-effective and time-saving choice for those in the initial branding phase of a new business.

Pros and Cons of Using Looka

Looka stands out for its generative AI capabilities, facilitating the creation of professional-level logos in a matter of minutes. Its standout features include:


  • User-friendly interface that simplifies the design process
  • A wide array of customization options, enhancing your brand’s uniqueness
  • High-quality design outcomes that meet professional standards
  • Access to over 300 designs geared towards merchandise, letterheads, business cards, and more
  • Flexibility with unlimited edits for logos, ensuring satisfaction


  • Post-purchase customization is somewhat restricted.
  • Limited variety in symbol choices may hinder the perfect customization
  • The absence of a free usage tier, which might deter trial by potential users
  • The refund policy is somewhat rigid; refunds are only possible within 7 days, provided no assets have been downloaded

Looka Pricing Plans Detailed

Looka’s four-tiered pricing system caters to a diverse clientele and is structured to meet varying needs and budgets. The options range from the Basic Logo Package to the Premium Logo Package and include comprehensive solutions like the Brand Kit Subscription and the Brand Kit Web Subscription.

Starting with the Basic Logo Package priced at $20, clients receive a single low-resolution logo file. This package is limited, as it does not offer vector files or transparent background options, making it suitable for basic branding needs.

The Premium Logo Package, available at $65, is a significant upgrade for those seeking more value. This package includes multiple high-resolution file formats, unlimited modifications to your design, and complete ownership rights over the final logo, providing greater flexibility and utility for the brand’s visual identity.

Businesses intent on establishing a comprehensive brand presence can opt for the Brand Kit Subscription, priced at $96 annually. This subscription includes all the advantages of the Premium Logo Package, plus access to over 300 design files tailored for business cards, social media profiles, letterheads, brand guidelines, and much more.

Lastly, the Brand Kit Web Subscription is the most inclusive option, at $129 per year. It encompasses everything provided in the Brand Kit Subscription, along with the addition of an AI-generated website. This plan is designed for businesses ready to solidify their online presence with a cohesive brand image across various platforms.

Final Thoughts on Looka

Our analysis of Looka reveals that it presents an economical option for entities aiming to devise logos and branding elements for their enterprises. With its AI-driven logo creator alongside supplementary offerings like social media templates, comprehensive brand kits, and an AI-facilitated website builder, Looka positions itself as a comprehensive hub for branding necessities. The platform’s intuitive interface and diverse customization capabilities are commendable, though the constraints encountered following purchase can be frustrating. Nonetheless, for individuals and businesses searching for a cost-efficient and effective solution during the early stages of brand development, Looka stands out as an attractive option, enabling users to achieve a potent visual identity without substantial financial outlay.


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